Stories today are written, spoken, interactive and mobile.
Jeannette Rivera-Lyles
Executive Director
Content Editor and Writer
Jeannette is a born storyteller. In fact, she knew that she wanted to write professionally as early as the first grade. And she followed her dream. She became a journalist, working in radio, television and print, always looking for unique angles from which to tell a story. Jeannette develops written and visual content for our clients, including website content, blog posts, annual reports and RFPs.
Jeannette was a reporter at El Nuevo Herald and The Miami Herald for nine years, and at the Orlando Sentinel for seven years. She has freelanced for BBC Mundo, Florida Politics.com, AhoraMismo.com, and MSN Latino, where she maintained a blog for three years and edited an online magazine.
Before founding Accent Communications, she was a senior account executive with Wragg and Casas Public Relations in Orlando. In this role, she supported a variety of local and national businesses in message development, reputation management and media relations.
When not working, Jeannette strives to spend quality time with her family and friends, her guitar, or watch a foreign film with a good glass of wine. She’s an avid reader whose dream is to someday finish all the books that currently sit on her night table (25 at last count). This may be a mission impossible because somehow the stack keeps on getting bigger (ok, she keeps on buying more).
Pavel Martinez
Webmaster and Graphic Designer
Pavel Martinez is the creative genius behind our website, logo design and corporate identity services. He brings to every project a combination of solid technical knowledge earned over more than 20 years in the field, as well as tremendous artistic talent. These make for memorable brand imagery clients won’t soon forget. His areas of expertise include web design, ecommerce, graphic design, SEO optimization and motion graphics.
Pavel is from Venezuela where he began working in the family printing business as a graphic designer when he was a teenager. He attended the Design Institute of Caracas, the country’s premiere graphic and technical design learning institution. He later moved to Miami to pursue additional training and education at Miami Dade College, where he earned a diploma in web development. He settled with his family there.
Some of the clients for whom he’s designed websites and other marketing collateral include ExxonMobil, Mattel, Padilla Cigars, Telcel Bellsouth, Marlboro and Evenpro. Pavel has also built an extensive portfolio working with renowned Latin artists in the development of their artistic brands through video, web, photos and social media platforms. Among them: Enrique Iglesias, Ricardo Arjona, Paulina Rubio, Ricardo Montaner, Ky Mani Marley, Jencarlos Canela, Tony Dize, Lorena Rojas and Rodrigo Vidal.
When Pavel isn’t working, he spends as much time as he can with his active family of four kids under 10 and his wife, and playing with power tools in the garage.
Jordan Hensley
Social Media Strategist
Jordan Hensley is our social media maven, with more than eight years of experience managing multiple social media platforms.
Social media mavins do more than just schedule posts, they figure out unique ways to present ideas and content to a client’s audience while strengthening a client’s brand. This can be through use of an infographic, a catchy GIF, or an on-point news story. Jordan understands that each client has unique social media needs and requires a specialized plan for each platform. She takes pride in forming cohesive and diverse social media plans to best meet a client’s needs.
Twitter is Jordan’s favorite platform, but she is a frequent user of Instagram, Facebook, LinkedIn, and Snapchat.
Jordan is a graduate of East Tennessee State University(ETSU), where she earned a (BA??) degree in Media and Communications with a journalism concentration. Jordan is the former news editor and social media editor for ETSU’s award-winning student newspaper, The East Tennessean. She currently manages social media pages for several organizations.
As an East Tennessee native, you can catch her wearing orange and yelling “Go Vols” on any given Fall Saturday. And, when she isn’t doing that, she’s on Twitter fangirling over Taylor Swift and Harry Styles, at a concert, at home, or binge watching Criminal Minds… again.
Daniel LeClair
Photo and Video
Daniel is an award-winning photojournalist who has lived in and covered stories from Guatemala, Honduras, El Salvador, Nicaragua, Mexico and many other Latin American countries for the REUTERS news service agency. He covered everything from deadly storms in Guatemala, to immigration in Southern Mexico and more than a dozen elections in every country in Central America. Daniel talents also include commercial shoots for many national and international brands. He is also a talented video producer who has worked on hundred of commercial productions for many brands and international companies, including Universal Orlando and Walt Disney World.
