Content Development
When it comes to telling your story, content is the golden key. The Accent Communications team can build your brand by telling your story one conversation at a time. Additionally, we can assist you to build a relationship with your relevant audience.
Many companies lack staff time or skill to write amazing, error-free copy. That’s where Accent Communications comes in. We will create industry-specific content with just the right words to lift your search engine ranking, make your presentation stand out, and create fans of your customers.
Audiences forget facts, but they remember stories. We will help you sift through corporate jargon to lift the relevant components and share them memorably. Whether your content is in English or Spanish, we can assist in the following areas:
- Media and Community Relations
- Business Profiles
- Compelling Website content
- Social media strategy and content
- Annual reports
- Corporate and marketing collateral
Design
The Accent Communications team of designers are knowledgeable about current design trends, including color and art. They will create eye-catching and memorable pieces of art to enhance your story and bring your brand to the forefront in consumers’ minds.
- Corporate and package imaging
- Rebrand
- Collateral design
- Presentations
Video production
Are you visual? You may not know it, but most of us are. That’s why video holds the keys to the ultimate story-telling experience! Video showcases your services, not only on your website, but also on networks like Instagram, Snapchat, and Facebook. And it adds a human element to your brand. Video testimonials are powerful for promoting your brand.
Here are a few interesting statistics about the use of video:
- One-third of all online activity is spent watching videos.
- After watching a video, 64% of viewers are more likely to buy a product online.
- Including a video on your homepage can increase conversion rates by 80%.
- Videos in email marketing can lead to an impressive 200-300% increase in click-through rate.
- And…92% of movie video consumers share videos with others!
Let Accent Communications write, shoot, and edit your videos as to make your brand stand out. With a single shoot, we can create packages for use in broadcast and digital advertising, your website, and across social media platforms. We will make your brand the star!
Social Media
Strategy and Management
People are talking about your brand, whether you know it or not. You can lead the conversation, or ignore it. As seasoned professionals, we will show you how to take the lead and tell your brand story effectively and efficiently, in English or Spanish.
With the use of customized strategy, strong messaging, video, and analytics, Accent Communications can make your voice heard and your brand shine on platforms such as LinkedIn, Twitter, Facebook, Instagram, Pinterest, and more! We can also help you by writing a blog.
Why? Because engaging in the social media conversation establishes trust, builds credibility, enhances your brand image, increases your brand recognition, and builds brand equity. Accent Communications can assist you in developing a brand voice and humanizing your brand. Doing so influences your SEO rankings, and drives potential customers to your website
Our trade tools include:
- Press releases (written and distributed)
- Speech and talk point writing
- Pitches (less formal than press releases, sent directly to journalists)
- Special events designed for public outreach and media relations
- Market research to improve brand messaging
- Expansion of business contacts via personal networking or attendance and sponsoring at events
- Writing, blogging and Vlogging on the Internet or company intranet
- Crisis public relations strategies
- Social media promotions and responses to negative opinions online
