Services

Accent Communications is a boutique, integrated communications firm focusing on the tools you need to build your brand and your company, be it through an eye-catching logo, engaging website, compelling video, or an in-depth annual report. We help you to build relationships, the key to successful marketing.

Website Design

In today’s crowded online market, just creating an online brochure or billboard no longer suffices. Great website design is about usability, not just visual design. A graphically beautiful website is nothing without the understanding of how users think and wish to utilize the site. With behind-the-scenes analytics, you will be able to measure your website’s draw, and see what is attracting and keeping the viewer’s interest.

Think of yourself in a grocery store. You may have a list of items to pick up. Where do you go first? And, once you find your item, are you sure it is what you are seeking? It’s not any different on a website. Through an understanding of how your users will take advantage of your site, you will have the desired usability.

But there are other crucial elements to developing a high-quality website is content. First, through search engine optimized copy we can help your customer to find you. By using carefully-selected keywords and phrases, your website can generate large amounts of website traffic, leads and sales. Plus, with professionally-written copy, you will build trust with your online visitors and customers.

Finally, your website must be packaged to-go. Without mobile functionality, you will be left behind. As of August 2016, researching products was the fifth most popular smartphone activity weekly at 47% (behind access Internet, take photos/videos, receive SMS/text alerts, and look up directions). Your website can no longer be the same on a computer screen as on a tablet or smartphone. It must be mobile optimized.

Accent Communications has a history of creating highly-functional websites by understanding how the user will shop. With the blend of design, analytics, keywords, and compelling content, we can create a beautifully intelligent website.

portfolio

Content Development

When it comes to telling your story, content is the golden key. The Accent Communications team can build your brand by telling your story one conversation at a time. Additionally, we can assist you to build a relationship with your relevant audience.

Many companies lack staff time or skill to write amazing, error-free copy. That’s where Accent Communications comes in. We will create industry-specific content with just the right words to lift your search engine ranking, make your presentation stand out, and create fans of your customers.

Audiences forget facts, but they remember stories. We will help you sift through corporate jargon to lift the relevant components and share them memorably. Whether your content is in English or Spanish, we can assist in the following areas:

  • Media and Community Relations
  • Business Profiles
  • Compelling Website content
  • Social media strategy and content
  • Annual reports
  • Corporate and marketing collateral
request a consultation

Design

The Accent Communications team of designers are knowledgeable about current design trends, including color and art. They will create eye-catching and memorable pieces of art to enhance your story and bring your brand to the forefront in consumers’ minds.

  • Corporate and package imaging
  • Rebrand
  • Collateral design
  • Presentations
portfolio

Video production

Are you visual? You may not know it, but most of us are. That’s why video holds the keys to the ultimate story-telling experience! Video showcases your services, not only on your website, but also on networks like Instagram, Snapchat, and Facebook. And it adds a human element to your brand. Video testimonials are powerful for promoting your brand.

Here are a few interesting statistics about the use of video:

  • One-third of all online activity is spent watching videos.
  • After watching a video, 64% of viewers are more likely to buy a product online.
  • Including a video on your homepage can increase conversion rates by 80%.
  • Videos in email marketing can lead to an impressive 200-300% increase in click-through rate.
  • And…92% of movie video consumers share videos with others!

Let Accent Communications write, shoot, and edit your videos as to make your brand stand out. With a single shoot, we can create packages for use in broadcast and digital advertising, your website, and across social media platforms. We will make your brand the star!

Social Media

Strategy and Management

People are talking about your brand, whether you know it or not. You can lead the conversation, or ignore it. As seasoned professionals, we will show you how to take the lead and tell your brand story effectively and efficiently, in English or Spanish.

With the use of customized strategy, strong messaging, video, and analytics, Accent Communications can make your voice heard and your brand shine on platforms such as LinkedIn, Twitter, Facebook, Instagram, Pinterest, and more! We can also help you by writing a blog.

Why? Because engaging in the social media conversation establishes trust, builds credibility, enhances your brand image, increases your brand recognition, and builds brand equity. Accent Communications can assist you in developing a brand voice and humanizing your brand. Doing so influences your SEO rankings, and drives potential customers to your website.

Cross-cultural Public Relations

Public relations is the strategic communication process that builds mutually beneficial relationships between organizations and their publics. Often, that public is culturally and ethnically diverse. Our seasoned public relations professionals can help you tap into the growing Hispanic market, by assisting on the transcreation of your campaigns so that they are culturally relevant.

The difference between advertising and public relations is the use of tactics designed to communicate to audiences through trusted, not necessarily paid sources. It is the true art of persuasion. A great public relations professional can convince your audience to purchase your product, promote your brand or idea, support your position, or recognize your accomplishments and good deeds.

A great public relations professional can analyze the organization, find the positive messages and translate them into positive stories. When the news is bad, we can mitigate damage by creating the best response.

Our trade tools include:

  • Press releases (written and distributed)
  • Speech and talk point writing
  • Pitches (less formal than press releases, sent directly to journalists)
  • Special events designed for public outreach and media relations
  • Market research to improve brand messaging
  • Expansion of business contacts via personal networking or attendance and sponsoring at events
  • Writing, blogging and Vlogging on the Internet or company intranet
  • Crisis public relations strategies
  • Social media promotions and responses to negative opinions online

Project Management

Accent Communications project management consulting services offer our clients effective and cost-efficient solutions. Our consulting teams have the experience to roll-up their sleeves to help drive your high-priority project to successful completion, by taking  a structured approach designed specifically for your project.

Audiences forget facts, but they remember stories. We will help you sift through corporate jargon to lift the relevant components and share them memorably. Whether your content is in English or Spanish, we can assist in the following areas:

Project Management Consultant
Our consultants lead cross-functional project teams in a variety of industries, including renewable energy, telecommunications and technology. They regularly facilitate:

  • Program charters that define scope and goals
  • Work Breakdown Structures that identify work phases, deliverables, and activities
  • Activity identifications, including durations, responsibilities and resourc
  • Generation of status memos for key stakeholders
  • Client instruction in the use of project management tools/methods

Project Management Coordinator
Our Project Coordinators work under the direct supervision of the Consultant to:

  • Generate reports to inform stakeholders of project status
  • Identify areas that need attention by the project manager
  • Enter data into the project management software
  • Update project files during the normal schedule update cycle
  • Update Web sites, shared drives and databases

Follow Us

News, trends and best practices around enterprise social and digital marketing